Because they will always smell good, at least when you scratch them. Yep. Scratch and sniff jeans. I am a little angry that so far these are just for dudes. I mean, I never wash my pants. I am lazy. At least they would smell better. Maybe one day. Any way, these'll cost you a pretty penny, but they are raspberry scnented pants. It's kind of worth it right?

http://www.deathandtaxesmag.com/177977/scratch-n-sniff-jeans-retail-therapy-for-your-quarter-life-crisis/